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How Small Businesses Are Spending Their Marketing Dollars In 2024

It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Even landing space in the Yellow Pages was considered…

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3 Ways Service Industry Businesses Are Leveling Up Their Client Experiences With Tech

By its very nature, the service industry is heavily geared toward creating deep, personalized customer experiences. That’s especially relevant for meeting modern consumers’ desire for customization. And make no mistake: Shoppers want to feel like they’re being treated as individuals. One…

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This Entrepreneur Did His Homework On Airport Restaurants. Next Came The Profits.

Randy Hazelton, CEO of H&H Hospitality, expects $50 million of revenue this year operating quick-serve eateries in airports. Randy Hazelton learned a simple maxim in elementary school: Do your homework. Unfortunately, he had to go bankrupt before he embraced it. Hazelton,…

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RuralWorks Aims To Boost Rural Economies, Climate-Smart Agriculture, Local Food Systems

Businesses in rural communities typically fall under the radar of growth-equity investors. “Traditional sources of venture capital don’t go to these markets,” says Melissa Obegi, president of impact investor Conduit Capital, U.S. “They often stick with a more tried-and-true footprint.” That’s…

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Rethinking Integrated Marketing: Why Being Everywhere Will Take Your Marketing Nowhere

Aimee serves as the CEO and lead visionary at Madison Taylor Marketing. There’s an unspoken belief that integrated marketing efforts must exist anywhere and everywhere to be successful. It’s often tempting to try to pack as much into an integrated strategy…

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Master The Lease: 8 Expert Tips For Commercial Landlords To Maximize Their Property’s Potential

Ryan McKenzie - CCIM, SIOR Associate, VP @ Kidder Mathews, 50-year family tradition in CRE/IRE. When facing the economic headwinds of commercial real estate, landlords often grapple with striking the right balance between achieving their financial goals and ensuring their properties…

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Five Branding Strategies Startups Can Learn From Established Businesses

Zaheer Dodhia, CEO of Logo Design, is an entrepreneur who’s launched multiple startups, including ZillionDesigns, PCStore, CashforUsedLaptop These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups…

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Improving Pakistan’s IT Services Trade Model: A Step Toward Success

Khurram Akhtar - Co Founder of ProgrammersForce. While other countries were advancing in the tech industry, Pakistan was battling poor broadband infrastructure, inadequate human resources and deteriorating security issues. These issues kept Pakistan’s tech and IT industries from advancing. Pakistan cannot…

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From Hyperloop To Net Zero: Why A Big Pivot Can Be Good For Business

“Start with something fun and ambitious and then move into something critical,” says Grzegorz Marecki, CEO and founder of Edinburgh-based infrastructure planning startup, Continuum Industries. And that happens to be the trajectory his company has taken. Continuum Industries was created to…

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How These Three Mental Health Advocates Are Transforming Pain Into Purpose

Trigger warning: discusses suicide prevention. In an effort to raise awareness around National Suicide Prevention Month, Jessica Abo sat down with several entrepreneurs and mental health advocates to learn their stories and what they’re doing to save lives. If you or…

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Looming Federal Government Shutdown Threatens Small Business Growth And Productivity

Each year, Congress is responsible for passing appropriations bills that fund government agencies, such as the Small Business Administration, Department of Commerce, the Department of Defense, as well as federal programs including Medicare and Social Security. If Congress isn’t able to…

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Nine Skills And Traits Even Top Marketing Leaders Should Continue To Hone (And Why)

It can be said that no professional is ever truly done learning—even ones with years of experience. This is especially true for marketing professionals, as the interests and behaviors of consumers are constantly changing, meaning the way companies must market to…

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Unlock Success: 8 Proven Strategies To Beat The ~80% VC-Venture Failure Rate

A vast entrepreneurial ecosystem is dedicated to the proposition that venture growth needs venture capital (VC). This may be the most wasteful idea in venture development – wasting both financial capital and human potential. Risk of VC Failure Contrary to the…

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Fundamentals Of Risk Assessment: Methods And Tools Used To Assess Business Risks

CEO of Schwenk AG & Crisis Control Solutions LLC, a leading expert in risk and crisis management for the automotive industry. In the intricate tapestry of the modern business landscape, every thread is intertwined with an element of risk. From startups…

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Investing In Smaller, Agile Venture Capital Funds Amid Economic Uncertainty

As the Managing Partner of MGV, Marc Schröder is focused on working with world-class tech entrepreneurs and establishing the MGV legacy. As global economies traverse the unpredictable tide of financial turbulence, the quest for secure, profitable investment avenues becomes paramount for…

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What We Get Wrong About Gen-Z And Millennials (And What We Can Learn From Them)

Ryan Crownholm is a serial founder, mentor, investor, veteran, president of Crown Capital Adventures Inc. and author of "The Hustle Trap." There’s a complaint I hear occasionally from fellow Gen-X entrepreneurs: Millennials and Gen-Z don’t want to put in the hard…

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Mastering Worker (Mis)Classification: What Leaders Need To Know

Founder and CEO of Global Squirrels, a complete SaaS platform for international remote hiring and payroll management. The misclassification of workers—a practice where employees are erroneously labeled as contractors—can lead to grave consequences for both companies and workers alike. In 2015,…

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Exit Planning Is Business Planning: Four Ways To Improve Your Business’s Value

Scott Snider is the President of Exit Planning Institute, the authority on Exit Planning education. Most business owners believe an exit planning strategy is something to create just before heading toward the actual exit. It's a common misconception that, unfortunately, could…

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4 Ways ChatGPT Could Be Harming Your Customer Experience (and What To Do About It)

ChatGPT can make a huge difference to your business’s operations, workflows, and overall productivity. With the right prompts, the large language model can write your emails, supercharge your recruitment, and even give you more confidence as a business owner. But there’s…

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