Give Me A Break

Share to Facebook Share to Twitter Share to Linkedin Creative campaign by designer Sam Hennig Sam Hennig for OneMinuteBriefs This simple but very effective unofficial campaign created for KitKat by Sam Hennig for a crowdsourced marketing platform One Minute Briefs captured the advertising world’s imagination and all those adjusting to “Zoom fatigue.”  Playing on KitKat’s […]

The 19 Most Valuable Tax Deductions For Your Small Business

Share to Facebook Share to Twitter Share to Linkedin Tax Deductions and great tax planning is one of the best ways to make your small business more … [+] profitable. getty One of the easiest ways to make your business more profitable (without working any harder) is to identify all of your expenses and those […]

MIT Authors Create TikTok Campaign For Charity: Points Of You

Share to Facebook Share to Twitter Share to Linkedin Normally  I’m talking with entrepreneurs about their startup company stories, but today I’m sharing a tremendous story from some inspiring young authors. A group of recent MIT alums — Drew Bent, Julia Rue, Mina Fahmi, and Vick Liu — wrote a book in 2018 talking about the […]

The First 100 Days: A Leadership Test

Share to Facebook Share to Twitter Share to Linkedin Heidi Davidson is the Co-Founder of Galvanize Worldwide, the world’s largest distributed network of marketing and communications experts. getty The first 100 days are tracked closely following the inauguration of a new president of the U.S., and much can be learned by taking a similar approach as […]

13 Morning Habits To Create A Less Stressful Day

Share to Facebook Share to Twitter Share to Linkedin Business owners tend to have a lot on their plate. Most entrepreneurs start feeling the impact of stress from when they get out of bed in the morning. Part of this may be due to actions and expectations that trigger anxiety. Yet, a specific subset of […]

On CRM: Why This Week Marked The Beginning Of The End For Microsoft Dynamics

Share to Facebook Share to Twitter Share to Linkedin Microsoft hill’s replica getty Will Microsoft Dynamics exist five years from now? I don’t think it will. Dynamics 365 is the brand name for Microsoft’s business software and includes applications for both financials and CRM. The brand is an amalgamation of other past brands – including Great […]

The PBM Trifecta: Staff Support, Customer Communication And The Continuum Of Care

Share to Facebook Share to Twitter Share to Linkedin Rich Adams serves as the President and Chief Operating Officer for IPM, a leading pharmacy benefits management (PBM) organization. getty The Covid-19 pandemic has raised a plethora of challenges for business leaders. From business continuity to staff safety, there has been no shortage of decisions to make. […]

The Benefits And Challenges Of Employee Remote Work

Share to Facebook Share to Twitter Share to Linkedin Founder at Reputio and tech evangelist. getty Among the myriad changes of a global pandemic, the outstanding single, by far, is remote work. In a conspicuously social world, working at home in isolation was strange and difficult for many at the beginning. It might not be surprising to […]

5 Tips for Reaching Your Business Goals

Starting a business is challenging. Most new business owners don’t really know exactly what they should be doing to reach their goals. As long as your business goals are realistic, though, the methods below can help you boost your efforts and reach them faster. Here’s how you can work more efficiently. Don’t waste time doing […]

What Is Sacrifice About In The Early Startup Stages?

Share to Facebook Share to Twitter Share to Linkedin Making sacrifices is a requirement for startup success. Yet, it’s vital to make sure you’re not … [+] making sacrifices to a lost cause. Validate your ideas quickly and kill the unsuccessful ones decisively to free up resources for new, better ideas. getty One of the […]

Research Is the Key to Building a Strong B2B Brand

Featured image by Dan Dimmock on Unsplash Is it essential for B2B companies to have a strong brand?  If you’re new to the business world, you may not see your brand as relevant because you run a B2B venture. You may think that a brand is important only in environments where services and products are purchased because of […]

The One Fatal Flaw Every Owner Will Eventually Make

Share to Facebook Share to Twitter Share to Linkedin According to the Small Business Administration, in 2020 alone the number of small businesses in the U.S. reached 31.7 million, making up nearly all (99.9%) U.S. businesses.  This is also representative of sustained growth as it marks a 3.15% increase from the previous year and a growth of 7.09% over the three-year […]

Raising Startup Children—Play Monopoly Like An Entrepreneur

Share to Facebook Share to Twitter Share to Linkedin Gamification: Teach Your Children To Be An Entrepreneur Via Monopoly PA Images via Getty Images As noted in How The Woman Behind The Monopoly Game Lost Out On The Billions It Generated, the board game was initially conceived by Ms. Elizabeth J. Magie, circa 1903. Her […]

Limited Marketing Budget? 6 Ways to Maximize Your Impact

Featured image by Emilio Garcia on Unsplash After a tough 2020, it’s no surprise that many companies are having to tighten their belts to survive. In fact, your marketing budget may be severely cut back. Therefore, it’s more vital than ever to ensure that every approach you take is effective in generating that all-important revenue for your business. […]

How Democratization Is Paving A Path Of Continued Growth In The Stock Market

Share to Facebook Share to Twitter Share to Linkedin Independent SEC-registered investment advisor at Stonnington Group, a wealth management and investment planning firm based in Pasadena, CA. getty The recent GameStop short squeeze and skyrocketing popularity of “meme stocks” among millennial and even younger investors illustrates how popular and fashionable it has become to not only […]

How One Digital Marketing Company Is Changing The Customer Loyalty Game

Share to Facebook Share to Twitter Share to Linkedin Sales Online. Working women at their store. They accepting new orders online and packing merchandise … [+] for customer. getty The way that companies connect with their customers and cater to their preferences is paramount in today’s digital world. For years, companies of all sizes relied […]

The High Cost Of Working From Home: Protecting Your Business And Team

Share to Facebook Share to Twitter Share to Linkedin As a Founder and the CEO of Vari, my mission is to help companies create workspaces that elevate people. getty It’s been about a year since the pandemic upended life in the U.S. and around the world. Our daily lives changed seemingly overnight, and for companies with […]

Three Tips For Creating A More Resilient Workplace

Share to Facebook Share to Twitter Share to Linkedin Joanna Swash Group CEO of Moneypenny. Moneypenny handles outsourced phone calls, live chat and digital comms. getty “Resilience” is defined as the capacity to recover quickly from difficulties or a crisis. Taken in reference to substances or objects, it also describes the ability to spring back into […]

Are We Really Closing The Gender Gap In Tech?

Share to Facebook Share to Twitter Share to Linkedin CEO of Avanade, the leading digital innovator on the Microsoft ecosystem and global leader in technology business solutions. Getty For as long as I can remember, there has been a struggle to attract more women into science, technology, engineering and math (STEM) careers. And while I’d like […]

Scientific Research During A Pandemic

Share to Facebook Share to Twitter Share to Linkedin Amit Kumar is the CEO of Anixa Biosciences, a company that is developing vaccines for unmet needs in oncology and infectious disease.  getty The pandemic has affected the world in many ways over the last year. Fortunately, many research entities have been able to pivot and continue their […]

Why CEOs Need To Promote Lifelong Learning In Their Companies

Share to Facebook Share to Twitter Share to Linkedin Caren Merrick, CEO of the Virginia Ready Initiative, is a technology entrepreneur, investor, board director, and executive. Getty Whether you work as a truck driver, manager, receptionist or CEO, the current moment is a perfect reminder of why all of us should commit to and take advantage […]

The Rise Of AI Voice Assistants In Clinical Documentation

Share to Facebook Share to Twitter Share to Linkedin Partner & Co-Founder at Kuroshio Consulting Inc., a management consultant with 20 years of international strategy consulting experience.  getty Medical decision-making must remain with clinicians, but why does cumbersome data entry work continue to bog down their time? Can AI be used to allow physicians to spend […]

Are Your Business KPIs In Line With The Expectations Of Gen Z?

Share to Facebook Share to Twitter Share to Linkedin CEO at Launch.vc getty Generational differences are often observed, and I have no doubt that Generation Z has differences from the youth who came before them. Born into a world of technology, they are often innate multitaskers who can quickly gather behind causes that matter to them. […]

Organizing Does Not Have To Be Complicated

Share to Facebook Share to Twitter Share to Linkedin CEO of Organized Jane and life-biz organizer passionate about helping leaders cut through the clutter to get their businesses organized. getty Over the last three decades, the organizing trend has become a big business. We’ve become obsessed with doing more in less time while posting it all on […]

10 Standout Black Small Business Owners From The Next 1000

Cofounder, HellaCocktail New York, New York Hella Cocktail Co. started with Pinkard, and two friends, figuring out how to kick their drinks up a notch. Suppor… [+] Cofounder, HellaCocktail New York, New York Hella Cocktail Co. started with Pinkard, and two friends, figuring out how to kick their drinks up a notch. Support from the cocktail community […]

Seven Tips To Crush A TV Interview

Share to Facebook Share to Twitter Share to Linkedin By Evan Nierman, founder and CEO of crisis management firm Red Banyan, which provides crisis PR consulting to clients around the world.  getty On-camera interviews can be intimidating, but they do not have to be difficult. Preparation is the key to success, and interviewees who do their homework […]

How Entrepreneurs Could Shape The Climate Change Battle

Share to Facebook Share to Twitter Share to Linkedin Founder at Sesame Associates | World Bank GYCN Ambassador on Climate Change & nominated as a Young Global Leader by the World Economic Forum getty Entrepreneurs have been one of the main causes of global warming for centuries. The industrial revolutions, which have caused carbon emissions throughout […]

New Tractor GPS Systems in Digital Farming Businesses

Featured image from Pixabay Precision farming is no longer a trend, but a necessity for every farming business who seeks not only to survive in the market but also to receive income from its activities. Digital farming has become a huge advantage because it allows you to: Reduce the cost of performing basic fieldwork. Control […]

Plant-Based Foods Are Our Future, And Entrepreneurs Are Helping Us Make The Shift

Share to Facebook Share to Twitter Share to Linkedin Employee-owned plant-based food company Aloha, recently became a B Corp and has differentiated … [+] itself with health and sustainability certifications such as non-GMO, organic and vegan. It’s products are gluten-free, soy-free and dairy-free ALOHA The success of companies like Impossible Foods and Beyond Meat has […]

The 7 Steps To Finding An Expert Business Consultant

Share to Facebook Share to Twitter Share to Linkedin A good consultant is easy to find, if you follow these steps. getty From time-to-time, you may need to find a consultant to help you with your business. Sometimes, those needs are high level, like setting strategies or marketing plans. And other times, those needs are more point […]

McDonald’s Chicken Sandwich Gave It A Double-Digit Bump In Business

Share to Facebook Share to Twitter Share to Linkedin McDonald’s got a much-needed boost from its new chicken sandwich lineup. (AP Photo/Nam Y. Huh, File) ASSOCIATED PRESS Everyone remembers the hoopla that surrounded the fried chicken sandwich at Popeyes Louisiana Kitchen in 2019. So, McDonald’s MCD faced a tough standard to meet last week, when […]

7 Things You Can Do To Build An Awesome Personal Brand In 2021

Share to Facebook Share to Twitter Share to Linkedin Creating a personal brand is as important today as it ever was—but some of the process has evolved getty I’ve been addressing the importance of digital leadership and personal branding for over a decade. In fact, the original version of this article was created six years […]

In The Race To Retail Dominance, Customer Service Changes The Game

Share to Facebook Share to Twitter Share to Linkedin Retail customer service @FreedomTumZ via Twenty20 Remember when big box retailers crushed the “mom and pop” shops that once formed the backbone of retail? The same thing is threatening to happen online, accelerated by the unprecedented challenges, uncertainty, and consumer expectations fueled by the COVID pandemic. […]

How Covid-19 Turned Two Travel Tech Entrepreneurs Into Climate Change Warriors

Share to Facebook Share to Twitter Share to Linkedin Battling climate change Anthony Collias, and Jacob Wedderburn-Day Treepoints This time last year entrepreneurs Anthony Collias, and Jacob Wedderburn-Day were flying high with their travel tech startup Stasher. Investment was coming in and the business was growing, but then the pandemic hit, and sales dropped to […]

Keeping Your Business Informed: A Guide To Data Lakes And Warehouses

Share to Facebook Share to Twitter Share to Linkedin Ed Walsh is CEO of ChaosSearch, helping businesses gain data insights at scale while achieving the true promise of data lake economics. getty Businesses run on data. It’s what powers operations. All businesses want to leverage their data to the hilt so that they can know better […]

Insurance Technology: Breaking Ground With Agentero

Share to Facebook Share to Twitter Share to Linkedin There’s much to be said about the ways in which our digital existence has fallen short of the ideal promised, but one group for whom online life has been everything they hoped for and more are those who mine data in search of greater efficiency. There […]

Getting Started In Hyper Personalization

Share to Facebook Share to Twitter Share to Linkedin Personalization Newspaper Headlines getty Consumers are increasingly spending their time on the internet. According to recent surveys, average daily time spent consuming digital media ranges anywhere between six to sixteen hours. And in regards to online purchasing, the Covid-19 pandemic has accelerated ecommerce, with many consumers […]

How Cybersecurity Experts Can Nudge Users To Make Safer Choices

Share to Facebook Share to Twitter Share to Linkedin Perry Carpenter is Chief Evangelist for KnowBe4 Inc., provider of the popular Security Awareness Training & Simulated Phishing platform.   Getty As a cybersecurity professional myself, I know that experts in this industry can often feel frustrated over the actions — or inactions — of employees they depend […]

How To Manage Your Remote Team As Your Company Grows

Share to Facebook Share to Twitter Share to Linkedin By Kahl Orr, founder of Rise, a digital agency that builds high-performing, custom websites and apps for some of the fastest-growing brands. getty For the majority of the workforce this past year, remote work became new and uncharted territory. With the need to quickly adapt to the […]

Why Rishi Sunak Should Avoid A Budget Tax Hike For Self Employed

Share to Facebook Share to Twitter Share to Linkedin Rishi Sunak Getty Images Politicians are often accused of failing to keep their promises. But if leaks to the press are to be believed, Chancellor of the Exchequer Rishi Sunak looks set to make good on at least one pledge in tomorrow’s Budget. A year ago, […]

Five Things We Learned From Creating A Viral Video

Share to Facebook Share to Twitter Share to Linkedin By Jon Clark, managing partner at Moving Traffic Media, a New York digital agency offering PPC and SEO services. Getty According to Cisco, by 2021, it would take you over 5 million years to watch all the video streamed across global IP networks in just one month. […]

Navigating Enterprise Analytics In A World Of Increasingly Private Data

Share to Facebook Share to Twitter Share to Linkedin Chris Kim is the Co-Founder and Managing Partner at Union Labs, a seed stage Venture Capital firm that invests in applied DeepTech.  Getty A few years ago, intrepid souls were able to set out each spring to dive for abalone off the Northern California coast. It’s a […]