Football superstar Cristiano Ronaldo has signed an exclusive multi-year nonfungible token (NFT) partnership with crypto exchange Binance. The collaboration aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.
In the announcement sent to Cointelegraph, Binance noted that the agreement involves creating a series of NFT collections with Ronaldo. These will be sold on the Binance NFT platform exclusively, with the first collection coming out later this year.
Changpeng Zhao, the CEO and founder of Binance, praised Ronaldo’s accomplishments in soccer and mentioned that the athlete has “transcended sport to become an icon in multiple industries.” Zhao also said that:
“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”
Zhao added that the Binance team is excited to give Ronaldo fans “exclusive engagement opportunities to connect with Ronaldo” as they own pieces of the NFT collections. Meanwhile, the soccer superstar