Jan 25
·2 min readManaging the customer relationship from a single source.
In my recent blog, I wrote about the business opportunity that exists for brands exploring “Loyalty in Web3”. In today’s post, I’m going to talk about a key software tool, Customer Relationship Management (CRM), which will help to enable new forms of loyalty.
Very quickly for those that don’t know, a CRM tool is how companies manage customer data and their interactions with customers; i.e., very simply, the software a
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