French lawmakers on a key legislative committee have unanimously agreed to new rules restricting crypto promotions by social media influencers, according to a Thursday statement from the country’s Senate.
According to a statement by Arthur Delaporte and Stéphane Vojetta, who led negotiations in the National Assembly, the deal allows promotions for products of any crypto firm that has registered with the Financial Markets Authority – a softer line than they had previously taken.
The new law, which may be the first in Europe to regulate social media personalities who do paid marketing – and includes areas such as cosmetics and gambling – was the subject of disputes between the two chambers of the French legislature.
An Assembly draft of the influencers bill would have effectively banned crypto publicity through
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