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CoinGen3 min read·1 day ago

Once upon a time, slapping “Web3,” “DeFi,” or “DAO” on your brand was like adding rocket fuel. Instant hype. Instant funding. Instant street cred in the crypto circles.

But today? That same language feels more like a liability.

Welcome to 2025, where some of the biggest names in Web3 are quietly dropping the “Web3” label altogether.

Why? Because the crypto hangover is real — and so is the pivot to something bigger.

🚨 The Great Rebrand: A Strategic Exit From the Web3 Bubble

After the chaos of 2022 — remember FTX, Luna, and a dozen other cautionary tales? — public trust in the crypto space plummeted. Institutional interest cooled. Regulators sharpened their swords. And suddenly, companies realized they needed a new wardrobe.

That Web3 hoodie? Time to swap it for a tailored suit.

In short, branding like a crypto-native now carries weight — but not the kind you want when trying

Keep reading this article on Blockchain-Medium.

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