Evolution of a Podcast
Reflections after 5 years of weekly podcasting
The Big Picture, July 11, 2019
Has it been 5 years already? Tomorrow is the 5th anniversary of the Masters in Business podcast. We are coming up on episode 250, and this provides me with an opportunity to reflect on the pod, some future guests, and the direction I want to take the show.
First some background. Discussing possibly writing for a new property (Bloomberg View), I was given a tour of Bloomberg’s facilities including the television “backstage.” When that came up as a possibility, I countered with an idea for a podcast. (“Podcast? What’s a podcast?”)
My short pitch to the powers that be was “Mark Maron’s WTF meets Charlie Rose, for finance.” I wanted to turn the usual Wall Street interviews upside down, speaking with people who are the source of ideas that shape markets, drive portfolio management, influence the economy, and make the modern world of business and finance what it is.
But with a twist: Instead of focusing on the usual short-dated ephemeral stuff of the next 15 minutes, I wanted to discover who they are and how they got that way. Learn their philosophy, understand their worldview, get to their favorite books, who their mentors were, etc. This was not going to be the usual FinTV interview.
Oh, and no stock picks and no predictions.
To Bloomberg’s credit, they took a chance, with the caveat that the first 32 minutes would be used for radio; whatever comes after that could go as long as anyone was willing to