Those new service sector jobs China markets in everything

At 40 years old, Zheng says she’s tired of searching for the perfect man. So she’s decided to hire one instead.

Whenever she feels like some male company, the divorcée heads to a café in central Shanghai named The Promised Land. There, she spends hours being pampered by a handsome young server, who fetches her drinks, watches movies with her, and listens attentively to her anecdotes.

The sessions cost over 400 yuan ($60) each time, but Zheng says they’re worth every cent.

“The butlers respect me and care about my feelings,” she tells Sixth Tone. “Even if you have a boyfriend, he might not be this sweet, right?”

…The outlets have found success by tapping into the frustrations of Chinese women, many of whom feel society remains far too patriarchal…

Wang Qian, a 24-year-old student, is a regular visitor to the café. She tells Sixth Tone she enjoys the feeling of

Keep reading this article on Marginal Revolution.

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