There is No Pink Tax

The so-called pink tax is an alleged tendency for products consumed by women to be more expensive than similar products consumed by men. In 2015 NYC put out a study under mayor Bill DeBlasio alleging a 7% pink tax across a range of goods. The pink tax is implausible. Products produced in competitive markets will be close to marginal cost. Even if firms have monopoly power it’s not obvious that women have systematically more inelastic demand curves–indeed, the stereotype tends to be that women are the more careful shoppers. Preferences differ systematically across genders leading to subtly different products even in categories which appear similar on the surface. To give just one example, the NYC study compared the price of a single 2-in-1 men’s shampoo+conditioner product to the combined price of a women’ shampoo plus a women’s conditioner (oz per oz). Give me a break. There are reasons why a

Keep reading this article on Marginal Revolution.

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