The search for new owners comes after a tumultuous five years for the fitness company, including an athlete death and financial concerns.

CrossFit, the crisis-riddled fitness company, is for sale once again.

The sale comes against the backdrop of several tumultuous years for the fitness brand, after a drowning at last year’s CrossFit Games, a significant drop in registrations for its annual membership-wide competition and deepening financial concerns.

The company, which has 10,000 affiliate gyms across the world, plans to “review a wide range of buyers,” according to an email sent to CrossFit gym owners this week.

“This moment of transition comes with significant opportunity,” CrossFit’s chief executive, Don Faul, said in the March 12 email. “I’m excited by the potential this holds for the future of our affiliate business and CrossFit overall.”

CrossFit was created in the 1990s by Greg Glassman, a former gymnast and personal trainer, as a training program focused on varied,

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