OLD SCHOOL

Get a record deal.

NEW SCHOOL

Get a fan base.

OLD SCHOOL

Learn how to play your instrument.

NEW SCHOOL

Learn how to use your computer.

OLD SCHOOL

The artist is king.

NEW SCHOOL

If the label doesn’t hear a hit, they won’t release your album. And the CEO makes more money than any of the artists.

OLD SCHOOL

Hire a publicity person to get noticed in print media.

NEW SCHOOL

Do your own publicity online.

OLD SCHOOL

Radio is everything.

NEW SCHOOL

TikTok is everything, that’s where acts break.

OLD SCHOOL

Parents hate the music.

NEW SCHOOL

Parents hate the platform, i.e. TikTok (and some still can’t get over physical media and hate Spotify, et al, too).

OLD SCHOOL

Perfect the music and only release what’s up to snuff.

NEW SCHOOL

Put absolutely everything up on YouTube so fans can find it if they’re looking for it.

Keep reading this article on Barry Ritholtz - The Big Picture.

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