Companies are weighing whether they should be transparent about tariffs’ effect on prices, or — as Amazon learned on Tuesday — risk drawing the president’s ire.

Karoline Leavitt, the White House press secretary, criticized Amazon over a report about tariff-related pricing displays that the company has denied.Mandel Ngan/Agence France-Presse — Getty ImagesTrump’s price war

At a rally in Michigan last night, President Trump declared that “we’re ending the inflation nightmare.” But corporate chiefs are bracing for the opposite, revealing a split-screen view of the future that has sharpened as trade uncertainty grows.

Companies have warned for weeks that tariffs could scramble supply chains, force them to tear up their financial outlooks and raise prices. (More on that below.) Yet they now face a new dilemma: Should they be transparent with shoppers about why prices are increasing, or — as Amazon

Keep reading this article on Andrew Ross Sorkin – Author New York Times.

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