Five months after Jaguar Land Rover (JLR) effectively “Bud Light’d” itself with a woke social media campaign, the British automaker is reportedly severing ties with its ad agency, according to British media. 

But why now—half a year later? The backlash over its controversial woke rebranding occurred last fall, yet the company’s pronoun-wielding executive publicly defended the cringe ad at the time.

The Telegraph first reported that JLR was severing ties with its ad agency, Accenture Song, after the marketing disaster on November 19.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

Elon Musk asked JLR: “Do you sell cars?” 

Do you sell cars?

— gorklon rust (@elonmusk) November 19, 2024

In 2021, Accenture Song joined forces with Spark44, JLR’s client-agency joint venture, to create a new marketing approach for JLR’s shift to an electric-first, modern luxury business.

But JLR’s marketing blunder was merely a repeat of Bud Light’s trans activism and a lesson for corporations not to stack their teams with woke activists.

Much

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