We live in a world of data overload. We are constantly being bombarded with information and messaging about how to think, act and even dream. The average American is on their smartphone for 5.4 hours per day. That is not even including the time in front of other devices like a work computer or television. It’s hard to navigate the noise when there is always so much going on.
Our clients are experiencing this data dump every single day. With access to so much, our clients are also being asked to multitask responsibilities and decisions at similar levels of intensity; it’s exhausting and makes it almost impossible to be present, much less to reflect.
Interestingly enough, the world of financial planning has also found a way to be part of this fast-paced world by making it possible to have a “financial plan” in minutes. As an industry we certainly want to have the tools and resources to make planning more efficient, engaging and impactful, but we also want to make sure that we are helping clients navigate the noise.
When we ask our clients about when they want to retire, or what type of interests they have, or how they want to support their child’s education, or what concerns them about their future, we must recognize that all of our clients have been exposed to messaging with how they are supposed to respond. There is a subconscious expectation of what they are supposed to do and how they