Executive Summary

Enjoy the current installment of “Weekend Reading For Financial Planners” – this week’s edition kicks off with the news that the SEC has issued a risk alert putting advisors on notice that examiners will be conducting a number of reviews to evaluate how firms are complying with the Commission’s new marketing rule, which it will begin to enforce starting November 4. While the new rule allows financial advisors to proactively use testimonials (from clients), endorsements (from non-clients), and highlight their own ratings on various third-party websites, the SEC’s warning suggests that advisory firms will want to take care to abide by the compliance requirements linked to the new rule.

Also in industry news this week:

How advisors can serve clients of the millennial generation who have seen their income and wealth grow as they have gotten older A survey shows that more RIAs are outsourcing

Keep reading this article on Nerd's Eye View, Michael Kitces - Blog.

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