Marketing and communications professionals know how to write well. However, sometimes you struggle to get your firm’s executives to recognize the power of good writing. You edit their text, but the execs put the jargon and long-winded, indirect language back in. I have seven tips for how to win over your subject-matter experts.

Note: This post was originally published on October 18, 2013, on the MarketingProfs blog, but it remains relevant today. I have made some updates and additions.

Use the Oracle of Omaha

When I push for plain language, sometimes my asset manager clients say they’re worried they’ll be seen as “dumb.” That’s not justified.

I tell them to look at Warren Buffett. His annual letter to Berkshire Hathaway’s shareholders relies heavily on plain language. Yet the report is widely discussed by sophisticated financial professionals. I’ve never heard anyone call Warren Buffet dumb because of the way

Keep reading this article on Investment Writing, Susan B. Weiner - Blog.

Leave a Reply