By Josh Katzowitz, WCI Content Director

A few times when we’ve been on stage together at WCICON, Dr. Jim Dahle has told the audience that I enjoy publishing controversial articles on WCI, because it brings in more traffic and more engagement. I do love the traffic, and I enjoy most of the engagement (though sometimes, the comments section veers off into a negative space that’s unusual for this website).

But I’m not usually looking to publish controversial posts just for the sake of being controversial, and I’m not normally trying to rile up people just so I can get satisfaction from a full email inbox of people saying they revile my work.

Sometimes, though, controversy is unavoidable, either because you have something meaningful or unpopular to say or because you miscalculated the amount of vitriol that a certain post will evoke. Sometimes, you know people will come after you

Keep reading this article on The White Coat Investor.

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