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You are currently viewing 3 Uncomfortable Questions For Target’s New CEO

The impulsive reaction to Target’s long-overdue CEO change is — what took so long?

The bull’s-eye retailer’s well-publicized include plateaued sales since 2022 and shares down 60% from their 2021 peak. During outgoing CEO Brian Cornell’s eleven-year tenure, Target stock grew a pedestrian, cumulative 76%. That’s roughly 5% per year, just slightly over compounded inflation and risk-free rates. Conversely, rival Walmart and the S&P 500 delivered 313% and 231% returns, respectively, over that stretch.

Those dismal marks signal far scarier AI-era problems newly-appointed CEO, company lifer Michael Fiddelke must fix. Ultimately, his prospects hinge on a singular question —who (name names!) can and will you trust, welcome and encourage to ask the candid, uncomfortable and unvarnished questions every effective executive needs?

Here are three specific examples for Fiddelke:

1. Will you settle for the entrenched governance structure?

Courageous CEOs demand exceptional boards. Target’s 2025

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