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You are currently viewing Ex-ViX Exec Rodrigo Mazón Joins Paramount As Head Of Latin America And Canada

​Former ViX and Netflix executive Rodrigo Mazón ​has been named Paramount​’s Head ​of Latin America and Canada ​direct-to-consumer operations​. He start​ed this week in the newly created position​.

Based in Los Angeles, Mazón will oversee all initiatives, operations, strategy and programming across two high-priority regions for both Paramount+ and Pluto TV. His focus will be on execution, market development and platform alignment, working closely with Paramount+’s international general manager Marco Nobili and Pluto TV’s international general manager Olivier Jollet. He will place particular emphasis on developing Spanish-language content for the streaming platforms, though the company has not announced specific projects yet.

Mazón will report directly to Paramount streaming chief Cindy Holland. José Calderoni, currently Paramount’s senior VP of streaming for Latin America, will report to Mazón and continue focusing on day-to-day operations for both platforms in the region.

The ​s​easoned exec brings extensive streaming expertise

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