But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.

Apple’s expensive “F1: The Movie” arrived to strong if not quite spectacular ticket sales over the weekend.

The movie, made by Apple Original Films and starring Brad Pitt as a down-on-his-luck Formula 1 driver, took in roughly $55.6 million from Thursday through Sunday at 3,661 theaters in North America, according to Comscore, which compiles box office data. Turnout was especially big at IMAX locations, where tickets sell for a premium.

The well-reviewed sports movie led the weekend box office derby in North America, giving Apple a much-needed win in theaters after several misfires, including “Argylle” and “Fly Me to the Moon.” Last year, Apple canceled the wide release of “Wolfs” at the relative last minute, debuting it instead on the Apple TV+ streaming service.

“Apple

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