In the streaming era, incremental news from a tiny upstart with limited content, few bells and whistles, and zero original programming normally wouldn’t command too much attention.

Unless the majority owner of that upstart is President Trump.

Truth+, the little-known, year-old video streaming service started by Trump Media & Technology Group, said last week that it had expanded globally. The announcement helped generate enough buzz to bump up the price of the holding company’s sagging stock, at least for now.

It also provoked a question: What is Truth+, anyway?

It promises ‘non-woke’ news and entertainment.

“We aim to provide a permanent home for high-quality news and entertainment that face discrimination by other channels,” Devin Nunes, chief executive of Trump Media, said last year.Maddie McGarvey for The New York Times

Trump Media and Technology Group, a publicly traded company, announced plans in late 2021 to introduce a video-on-demand service called TMTG+.

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