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You are currently viewing Netflix Is All In On Children’s Programming As It Signs Deal With Mark Rober—Following ‘Ms. Rachel’ Success

Topline

Netflix has announced it will develop an educational family competition show with content creator Mark Rober, its second deal in a year with a popular children’s YouTuber, as the streamer leans into creating new family and kid-friendly content as a proven way to retain subscribers and boost engagement.

Key Facts

Former NASA engineer and YouTube star Rober, ranked at No. 8 on Forbes’ list of top-earning creators this year, will create and host a new competition series to debut next year combining entertainment and education, much like he aims to do on his social media accounts, where he boasts more than 76 million followers combined.

Netflix did not attach a dollar amount to the deal, but it’s the second the streamer has inked with a children’s educational content creator after signing Ms. Rachel to produce exclusive episodes in January.

That deal has paid off—”Ms. Rachel: Season 1” is inching up on

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