Are you starting a business that could use retail space, but you can’t justify renting a storefront? Find a tiny space inside another business that can be your incubator.

Who could display

This can work for all kinds of physical-display businesses:

ArtistsCraftsAuthorsResellersPhotographersShelf stable foods and beveragesSmall manufacturersAgri-products like beeswax candles or goat milk skin careWho could host

And any kind of bricks and mortar business could host:

Retail storesLodgingCoffee shops and restaurantsServices like insurance or legal officesCultural spaces like museums

The host business doesn’t have to be related to the pop-up. In fact, when they’re not related, both sides benefit from exposure to both sets of customers.

Many small town businesses struggle to keep enough merchandise on display to make the store feel full and vibrant. Adding a pop-up business can help fill out the interior.

Together, you’re creating an experience for your customers that they can’t get anywhere else.

See also: How do you get merchants to host