The former chief executive of the carmaker Renault will replace François-Henri Pinault as the struggling company seeks a turnaround.

Kering, the beleaguered owner of Gucci, Saint Laurent, Balenciaga and other big fashion brands, announced Luca de Meo, the former boss of the French carmaker Renault, as its new chief executive on Monday, hoping the veteran auto industry leader can help revive the fortunes of the luxury goods giant.

Mr. de Meo, 58, resigned on Sunday from Renault, which he had run since 2020. He also holds stints at Volkswagen, Fiat and Toyota under his belt, but has never worked in the fashion industry before. On Sept. 15, he will become the new leader of Kering, the company said in a statement, replacing its longtime chief executive, François-Henri Pinault.

“The group is ready for a new stage in its development,” Mr. Pinault said in the statement. Mr. de Meo “is the leader I was

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