Creating content for an AI world

Traditional content is less successful in a world increasingly dominated by artificial intelligence (AI).

Your potential customers are relying less on traditional search engines. “Because content discovery mechanisms that marketers have relied on for decades are being fundamentally disrupted. Users are bypassing the entire traditional search ecosystem and instead asking AI for answers directly,” according to “The Future of Content(ly)” on Contently’s The Content Strategist blog.

To combat this, Google Search Central suggests that you “Focus on making unique, non-commodity content that visitors from Search and your own readers will find helpful and satisfying. Then you’re on the right path for success with our AI search experiences, where users are asking longer and more specific questions — as well as follow-up questions to dig even deeper.” It also suggests that you assess your content using Google’s criteria in “Creating helpful, reliable, people-first content.”

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