When financial planners, wealth managers, and portfolio managers change firms, they want their clients to follow them. But clients don’t fall in line as easily as ducklings following their mother.

After an advisor asked me for advice about composing a letter asking clients to switch firms, I created the list below.

Your letter should be about your client first, then you and your new firm. I’d use “you” in the first sentence and focus on the benefits to your clients from your move. For example, “You’ve said you’re interested in a broader range of investments. You can choose from many more options when you follow me to my new firm, XXX Financial. The concerns expressed by clients like you are a big reason behind my move. At XXX Financial, you’ll benefit from…” Make it easy to switch. Do anything legally possible to make the change easy. If you can fill

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