Typically, business owners buy advertising in order to get the attention of prospects. I’m proposing you consider an alternative. Instead of buying attention with ads, I’m going to suggest you consider attracting attention.

I’ll include some examples of how this works, and I’ll explain some of the huge advantages of organically attracting attention.

Let’s go.

Here’s what we know about small business owners who want to be seen.

Some of them pay for ads on Google, Linkedin, X and Facebook, etc. Others pay to be listed in directories. Then there are those who buy ad space in targeted publications. And some buy radio ads or pay to sponsor podcasts, etc. Or they do a combination of the above.

In those examples, the business owner is connecting with strangers and paying a fee every time. That’s a flawed combination. Why? Buying attention though ads leaves you