The most successful investors buy, while the crowd is selling.

The most successful leaders speak out, while the crowd stays silent.

The most successful CEO’s make decisions, while the crowd makes excuses.

I could list dozens of examples like those above. But you already know the pattern well. We all do. Including those who choose to follow the crowd. So, what causes people to follow the crowd, knowing it will damage their business, and how can you avoid it?

I’m glad you asked.

The power of fear

The reason small business owners choose to follow the crowd, is fear. They fear stepping out of the crowd, more than they fear limiting the success of their business. Fear is, after all, an exceptionally powerful motivator. Even when the fear is working against them and their business.

Can someone overcome that kind of irrational fear?

Yes. Absolutely.

Here’s one technique that

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