If you’re a service provider, your income is based on just 2 things.

1. The value you bring. This is what determines how much your clients pay you. Between the best paid and the lowest paid, there can be a factor of hundreds and hundreds of percent. Here’s an example I have used many times. My friend hired a photographer for a product shoot in London. The person he hired charged £17,000 for the shoot. The lowest quote for the same shoot, on the same date, with the same remit, was just over £900.

2. How well you market the value you bring. This is what attracts the attention of your prospective clients. It’s what communicates your value in a way that motivates people to hire you.

Each of those areas can be improved. And by focusing on both areas, they leverage one another. When this happens, it radically improves

Keep reading this article on Jim's Marketing Blog.