Typically, business owners buy advertising in order to get the attention of prospects. I’m proposing you consider an alternative. Instead of buying attention with ads, I’m going to suggest you attract new clients with zero money spent on ads.

I’ll include some examples of how you can attract new clients, and I’ll explain some of the huge advantages it has, over buying attention with ads.

Let’s go.

Here’s what we know about small business owners who want to be seen.

Some of them pay for ads on Google, Linkedin, X and Facebook, etc. Others pay to be listed in directories. Then there are those who buy ad space in targeted publications. And some buy radio ads or pay to sponsor podcasts, etc. Or they do a combination of the above.

In those examples, the business owner is connecting with strangers and paying a fee