Small businesses often struggle to attract high-quality prospects. They also attract too many price-sensitive enquiries. Are either of those happening to you? If so, it’s a relatively easy issue to fix.

Easy to fix?

Yes. We know exactly why it happens and how to fix it.

Here’s what you need to know, along with 10 examples to get you started.

Let’s go!

Here’s why the problem happens

When competing products or services seem similar, price becomes the obvious way to determine value. As such, there’s little, if any, motivation for someone to pay more. In this common scenario, the lowest price looks like the best deal.

Sure, they ‘may’ go for the 2nd or 3rd lowest price, hoping to insulate themselves from scammers or low quality goods or services. The key thing is that at this point, they’re price shopping. And you’re now competing on price.

Here’s